FLORENCIA CASET

Florencia Caset has been Head of Sales at LAZONA since 2025. Previously, she was part of the sales team at the international agency CMG and has worked as an independent consultant in national and international sales and distribution.

She began her career in the creative and production fields, working as a producer, director, and screenwriter on fiction and documentary projects that have been showcased at international festivals such as the Mar del Plata International Film Festival, the Trieste Ibero-Latin American Film Festival, BAFICI, and FICIP, among others.

She holds a degree from the Universidad del Cine (FUC) in Buenos Aires and a Master’s degree in Audiovisual Distribution and Business from ECAM.